Petrichor (/ˈpɛtrɨkɔər/) or the “Scent of rain” Petra or “rock” in its Greek and Latin root and Ichor  meaning the precious, mythical, golden blood of the gods. The lifeblood of the earth That enchanting aroma of cool rain touching down on eager soil The way it makes your eyes close The feeling of the raindrops through […]


Commodification means the metamorphosis of items, services or ideas that were traditionally unattainable through commerce, into relationships and monetarily attainable products readily available in the commercial market. “The bourgeoisie, by the rapid improvement of all instruments of production, by the immensely facilitated means of communication, draws all, …nations into civilization. The cheap prices of commodities […]

social metabolism

Social Metabolism: The idea that societies unify both physical matter (human beings, plants, businesses… etc.) and energy flows within their natural environment.  For example; that interconnectedness between the smell of orange blossoms, the smile on your face and your willingness to plant another tree and spread that happiness and welcome more pollinators into your yard […]

Dead Stock.

Yum – Leftovers! When clothing manufacturers have excess fabric it is referred to as dead stock, or leftover textiles.  Excess of production. Companies are beginning to use this dead stock to create garments out of materials that would otherwise be discarded. Reducing waste in landfills while creating wearable fashion out of refuse. Wanna shop?!  Check […]